Search Engine Optimisation (SEO)
SEO helps potential customers to find your web site. It sounds obvious doesn't it? And yet, too many businesses still underachieve because they fail to maximise the visibility of their presence on the web. A good SEO strategy is a must for achieving the maximum reach and visibility for your web site. This is where we can help. We can devise and implement an SEO strategy for your business or organisation that will ensure that not only can you be found on the web, but that you have a web site that is easy for both users and search engines to understand.
What should a good SEO strategy involve?
Every business is different, which is why we don't believe in a "one-size fits all" approach. We assess every client's needs based upon their own unique situation and requirements. Having said that there are certain aspects of SEO that every website needs to pay attention to. In addition to the checks made in our website audits, strong consideration should be paid to the following.
Good content is essential for any website. It has to satisfy the user's need and be eminently linkable.
Building good quality backlinks from other sites will improve your own site's trust and authority.
Identifying keywords and effectively targeting them in your content is vital to driving traffic to a website.
Building a presence on social media, and generating likes and shares has become increasingly important to a website's ranking.